SB19: Defying Prejudice, Establishing Identity, and Leading a Sociocultural movement through Music

 



SB19 is not a who but a what. This group of five incredibly talented men has been a movement from the beginning. Their goal has always been to disrupt the traditional ways of the Philippine music industry. For the longest time, we have been consuming what was served to us without considering what could have been if it had been better. From film production, nightly TV series, and music videos, to the songs we get. May it be the colonized thinking that we must be contented with what we get and never ask for more or our naturally contented nature for simplicity, the fact remains that we have settled for less than we deserve.

Another undeniable fact is that our countrymen are our own worst enemies. Despite foreigners praising us for our hard work, talent, and dedication, many of us can't bear the thought of seeing another Filipino succeed where we, ourselves, failed. Heneral Luna once said that our greatest enemy is ourselves, and that couldn't be more true. The song, Ang Bayan Kong Sinilingan, perfectly encapsulated the truth that the worst fight we will ever face is our in-fighting. We are set on our old ways and anything that doesn't fit with what we are used to is unacceptable. It may be a hard pill to swallow, but the majority of us can't imagine our own people doing things that are not Filipino-like.

Our consumerism revolves around the idea that exported goods are better than locally produced goods. We see white, blonde people as beautiful, but we hate our own people for trying to be the same. The world has advanced so much around us, yet here we are. We are still stuck in our thinking that our ways are the only way for our country and our people. All while embracing fashion, music, entertainment, and ideology from other countries because they are "cool".

When KPOP began to gain traction outside Korea in the early 2000s many, even their own people thought nothing good would come out of it, but eventually, it began to break into the international scene. Now, wherever you go, there's a Korean song playing sung by a KPOP boy or girl group. Just like American hip-hop and pop music, many Filipinos warmly embraced the newest trendy music. This phenomenon is what established the fact that Filipinos are willing to spend thousands and travel long distances for their idols. Something that none of the entertainment giants in this country had thought to capitalize on.

Filipinos are naturally talented in singing and dancing. We have Asia's Nightingale, Lani Misalucha, Asia's Songbird, Regine Velasquez, and let's not forget our Miss Saigon, Lea Salonga. We, Filipinos, are known as belters for the majority of us can nail high notes like it's just another Tuesday. Unfortunately, it is hard to be successful in the Philippine entertainment industry without backup or the looks required to appeal to the public. If a person doesn't have proper promotion from big companies, rarely that talent alone could carry someone to fame and success.

And then SB19 came along in 2018. Trained under a Korean entertainment company based in the Philippines, they were only supposed to be event performers, but they were too talented to be hidden and tucked away. Their debut song, Tilaluha, a beautiful ballad that was supposed to capture the hearts of the Filipinos didn't even scratch the hearts of the public. They did everything they could, but without an established company promoting them, it was absolutely impossible for them to be noticed. Realizing that maybe, stardom wasn't for them, they decided to release another song as a last hurrah, Go Up, but still nothing. Doing everything they could with what little resources they had, they tried to hold on a little bit longer. With happy happenstance, they uploaded their dance practice and were noticed by someone. One person made a significant impact in their story and turned their fate around. That was the beginning of their journey.

Undeniably talented, it wasn't hard for people to start noticing them from then on. They gained the attention of many, especially those who had nothing better to do than to troll in the online world. Dubbed as KPOP wannabes, bashed for their looks because they weren't handsome enough or looked expensive enough, and called names by people who could barely make ends meet not because they couldn't have a better life but because they weren't working hard for it. People can say that they became famous overnight, but their success isn't.

Have you seen an artist, any artist, treated so badly in their own press conference except in a drama series or movie? I never imagined it could happen in real life, but it did. Insulted and disrespected by people you would expect to show respect towards the artists, but this became a defining moment for them. Armed with humility, confidence in one another, and blessed with intelligence, they held their own and responded so elegantly to each and every blow. But this wasn't the last of the painful moments SB19 had to face throughout their career.

During the press conference, one reporter kept repeating that they didn't sound like PPOP and asked more than once if any of them were gay. This reporter even directly attacked Stell's appearance and personality and openly doubted his sexual orientation. Instead of allowing the negative energy to swallow them whole, Stell honestly responded that he was not gay and even if he was, there was nothing wrong with that. Josh, his long-time friend even came to his rescue and said that it was just the way he was. What's funny is that the person who kept attacking about gender orientation was gay, yet he made it sound like a problem.

Pablo, the leader of the group, showed how eloquent and mentally capable he was and shushed people about their claim of SB19 being KPOP wannabes. He said nobody owns a specific genre of music. KPOP itself was inspired by American pop for music is a universal language, which is absolutely true. Music, along with everything else in this world is not owned by one race or country. If we are to study the world's history, what we see around us is influenced by migration, colonization, and trade from the old days. Even a country's traditions have similarities with other faraway countries, and this is because people since the Stone Age have been traveling, setting roots, and building homes in different lands.

Many Filipinos think that OPM is a Pinoy trademark of music, which is solely about sad and novelty songs. If it is about professing undying love, songs for broken hearts, or cute songs, it's Filipino. This is the ignorance that kept many of us from exploring what good music actually is. A sad excuse that allowed those undeserving to get the spotlight to earn tons from people who would consume it. There is nothing wrong about wanting to have a little something to relieve stress, but to make it the standard of what Filipino music should be is disappointing.

Music is like a painting. It delivers a story, a message, meant for the listeners to discern and understand. A song is a movie of words, sending us into a world where we can see another meaning in things we thought we already understood. Just like movies, there are good, better, and best songs, and then there are the undeserving songs. How do we rank a movie? Isn't based on production quality, acting, story evolution, and the story itself? The same could be said about the songs we listen to. There are songs that when you listen to them, there's no need to analyze. No amount of brain cells had to be used because the lyrics and the message were too easy to understand. These are the type of songs that the general Filipino mass prefer the most. We always like it easy.

As a Filipino, I have long understood that most of us want everything set for us. When we try to find a job, many of us complain about the high standards set forth by the companies searching for new employees. It's as if it was the company's job to accommodate our mediocrity. Even the simplest requirement of having a pleasing personality is something we complain the most about. Imagine when you go to the department store and a salesperson approaches you, offering a skin care product. Would you be convinced to buy if the person standing before you has a face riddled with acne? How can one sell a beauty product while having so many skin problems?

Or how about a salesperson offering a toothpaste product while having bad breath and a filthy-looking set of teeth?  Let us all be honest for once. Would you be interested in coming into an establishment offering cleanliness and elegance while the crews walking around looked like they hadn't bathed for days? This is what a pleasing personality means. A presentable person who could confidently promote the products and services offered by the company, yet we complain about it. I am living in a community that used to be a constant route for rallies, and truth be told, many of those people who come and join such activities are those who hadn't worked a day in their lives. Some of them never tried to make their lives better, yet they want the government to secure their future. We hate it when much is expected yet we demand big rewards.

This ideology shows through our preference for music. We can't support our own talents, yet we would spend so much in supporting foreign acts, not because their music provides quality and great lyrics, but because they sound cool and it is what's trending. We would spend so much time learning a foreign language so we could fit into the world of our foreign idols, yet we couldn't even care less about our own. It is easy for us to appreciate those outside our reach because we see them as the standard, yet when one of our own shows something similar, or even better, we hate them for it.

@jrprincess07 Kaya kayo blessed kasi ang babait nyo...ang mahalaga mas marami kami na nagmamahal sa inyo lalong lalo na ang A'Tin...We love you Mahalima! ❤🤗🥰 #SB19 #MAHALIMA #sb19_pablo #sb19_stell #sb19_justin #sb19_josh #sb19_ken ♬ SLMT - SB19



Haters have focused their eyes on these gorgeous individuals since then, calling them "mukhang kargador", "mukhang tindero sa palengke", "mga panget"and many more. They were trying to showcase their talents, yet people were too focused on their looks as if we were all physically perfect. These moments were engraved in the minds of their first fans who in turn became so protective of them against trolls and haters. As the saying goes, you can never put a good man down. SB19's resilience and perseverance became their greatest weapon against the toxic and dangerous online world.

Realizing that they must look presentable to their audience, the boys did what they could to improve themselves, and they did. From buying their concert outfits in Divisoria and borrowing clothes from one another, they improved their fashion style according to their personalities. Aside from their fashion improvements, they improved their physical appearance. Josh dedicated time to building his physique and it shows how beautiful his body is. Stell confidently hushed his haters by answering the allegation about his enhancements by saying if you have the money, then do it. No answer is better for it was his hard-earned money and he could do whatever he wanted with it.

Now, haters don't have anything to throw at them so they cling to what ammunition they have, just different narratives. Before, haters called them ugly, now it is: "They just look good because they have the money." It's a very Pinoy prejudice that only those with fair to white complexion are beautiful, yet people who try to have such skin tone are shameful and discontented.


Years later, SB19 remained a constant reminder of the Filipino mediocrity that plagued our country for so long. From the lyrics of their songs, mostly written by the group's leader, Pablo, to the music videos directed by the youngest member of the group, Justin, they have been showing what good music actually looks and sounds like. They have set the standard so high that people with the same mediocre mindset hate them for it. They have been silencing the naysayers for years now, and their fans were infinitely proud of them. Many A'tin have expressed their sentiments about having a hard time appreciating other artists because of the standard set forth by MAHALIMA.

Those who came from the KPOP community have also expressed how SB19 gave them a reason to appreciate Pinoy music. I, for one, have never supported Philippine entertainment for I am a person who craves artistry. I hate half-baked anything, and personally, none of the Filipino movies or TV series have caught my attention. I hate it when I could already guess how the story would go in the first five to ten minutes of watching the movie or the series. I don't like cutesy songs because I want my brain constantly trained, and if we talk about love songs, there are tons of beautiful ballads out there. All of which are beautifully sung and written. But when I discovered SB19, they showed me that Philippine music entertainment has a chance for greatness.

From Mana to MAPA, the lyricism shown by Pablo is something I have not seen in many Filipino songwriters. His use of references, double entendres, and metaphors makes my brain dance in joy. Who would have thought that a scary Filipino horror creature could be used to describe humility? The beautiful use of a map to honor our parents and guardians is something I did not expect from a young artist like him. Let us not forget their greatest diss track to all their haters, Bazinga, which dominated the Billboard chart, dethroning one of the biggest KPOP groups.

Photo from Forbes

Through SB19's efforts, the PPOP community was born, paving the way for aspiring artists to fight for their dreams. Because of this resilient group, our country is now slowly being recognized more for our talent. We are slowly breaking away from the stigma of being just "belters" as SB19 shows that Filipino talent is so much more. Through these five gentlemen, one standard crucial to an artist's success was also established. The relationship between the artist and the fans.

Fans are indeed the ones who make or break the careers of their idols, so they are as important as the idol's talent itself. In the past, fans were commonly perceived as obsessed and without boundaries, which is something we could see in the KPOP community. With the rise of SB19 to stardom, not their fans proved that one doesn't need a huge company to back them up. The right group of people believing in you can lift you up so high that the world wouldn't have a choice but to notice you, and fans can learn to respect their idols, too.


SB19 didn't just give birth to PPOP as we know it today, they created a family where people care for one another and protect each other. A'tin became the standard of how a fandom should treat their idols and each other. Yes, as the fandom grows, different types of people join that don't know or couldn't follow the A'tin tradition, but the majority of us, especially the OGs remained consistent. This is one of the things that convinced me that I am in the right community. Despite differences or having our own biases, A'tin still has one rule: To protect and respect SB19 and its members.

@jbo_22 GENTO @officialsb19 #nocopyrightinfringementintended #fyp ♬ original sound - Jo 
@mommy_else A'TIN knows the job very well, noon. Pero ngayon, ewan. Nabalewala bigla yong RESPETO at BOUNDARIES bilang fans. Nakakalungkot lang na habang lumalaki Ang fandom , dumadami din ang mga Hindi nakakaintindi. 😔.Sana maging lesson to sa ibang A'TIN na nagbabalak na namang mag camping sa labas ng 1Z office o di kayay lapitan sila kahit rest day nila. Guys , nakakahiya sa mga lumang tao na Todo Ang pag iingat at pagbabantay nila sa mga boys noon. #1zentertainment #sb19official #SB19_JUSTIN #SB19_KEN #SB19_PABLO #SB19_STELL #SB19_JOSH ♬ original sound - ItsElse

Notice how A'tin automatically moved away in unison from Josh when he stepped close to the barricade? That is the A'tin culture born from love and respect. Something that our lumang tao (OG A'tin) wants to maintain. This is the treatment that SB19 deserves because of the love and respect they gives to us. It is always a two-way street and the reciprocity has always been palpable within the fandom. 

When there is a barrier between the fans and the idol, fans normally feel like they have to do everything they can to reach their idol. They must be noticed no matter what happens, and it can become a cause to develop an obsession. SB19 is consistently showing that they are not your typical idol group. They are fearless in showing their imperfections and flaws, and that sends a different kind of message to their fans. A'tin learned to accept that Pablo, Josh, Stell, Ken, and Justin are humans. They are not perfect, but they are worth it.

Stell with his anger issues, Justin with his corny jokes, Ken with his quiet nature, Josh with his unfiltered words, and Pablo with his never-ending display of normalcy and imperfections. We can see how genuine they are and we love them for it. What not many people know is that these five gentlemen work in silence when it comes to their philanthropic ways. They don't need people to know because that is what it means to genuinely help others. According to Matthew 6:3But when you give to the needy, do not let your left hand know what your right hand is doing. People don't need to know that you're a good person, you just have to be. This inspires A'tin to do the same. Helping the needy, sharing their blessings, and giving back to the community.

Credits to:

Despite all the hate, SB19 remained true to its advocacy of not just bringing OPM to the world stage, but also disrupting the Filipino norms. They are not just trailblazers and trendsetters, but they are also examples and influencers. Through their words, their music, and everything they do, they constantly show what an artist should be. Never have anyone they worked with spoken ill about them. They were never problematic. In fact, one of the things other people constantly praise them for is their character. As Gloc-9 once said, you can't criticize someone who prepared for so long and seized the opportunity when given. He also said these men are those who have the right to boast, but they never did.

Their names may be connected to allegations, but none of them were proven. There was never a shred of evidence in any of those accusations, which makes them irrelevant. As people in the industry continuously praise them not just for their talent but also for their personalities, whatever baseless accusations thrown their way mean nothing.

Photo from KoreaBoo
@imjentayag They are the standard. 💙🤘🥺The way they respect Pablo as a leader indeed. 💯🫶 And Ken's gesture for Pablo putting where he deserves to be din naman. 💯💙 Nakaka-soft 💙🫶🥺 #sb19 #mahalima💙 #sb19_pablo #sb19_stell #sb19_josh #sb19_ken #sb19_justin #dunkincampuspopsb19presscon #CampusPopTour2023 ♬ hall of fame - 3 minute audios

Pablo leads by example as we all have witnessed many times over. His unending and never-changing humility is what makes him the best leader. Despite people calling him alpha, pinuno, and a genius he kept his feet on the ground. In his interview with The Ripple, he said it's sad to be on top because you're alone there. It is better to always humble yourself for that is how you would see the bigger picture. His character is what taught people to respect him, especially his brothers. Josh, Ken, Justin, and Stell have always been consistent in praising him, especially his willingness to set aside his own dreams for the sake of the group. With his leadership, SB19 is taking the right path, and his members are all known to be good people, too. 

They have established their identity as OPM artists with high standards for their crafts, which shows even in their own solo careers. They never settle for less, because their fans and the people deserve more. They've introduced themselves as breakers of barriers and boundaries, and they remain the same today. Anyone who watched them perform live for the first time was blown away by their charisma, stage presence, and talent. That is all SB19 needs. Once chance to show you what they've got, they can definitely pull you down their rabbit hole.

We may have pop groups before, but PPOP, as we know it today, became possible because these five young men dreamed of something big, not for themselves but for the country. They started something and created a path for others to have a space where they could be appreciated for their talents and crafts. This is why, to me, it is an absolute insult to compare SB19 to any PPOP group for they are a league of their own. They are creators who spearheaded something that has never been seen in this country before. They built PPOP with their own blood, sweat, and tears, and now, more and more groups have been reaping what they sow. 

Their impact on society today is felt in many ways as the PPOP community grows. It is slowly becoming a part of our culture, which in turn is helping our economy in its own little way. In the years to come, as long as these new artists remain true to themselves and their crafts, PPOP is set for a good future. Ten years from now, people will remember SB19 as the pioneers of what changed our country's music and entertainment history forever.









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